No logo no job summary

So it is surprising that while Klein includes scattered comments on copyright laws, she fails to systematically examine the relationship between the emerging needs of the megabrands and the US government's push for the incorporation of TRIPs into the WTO agreement.

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No logo naomi klein quotes

Yet, while liberalization has enabled transnational corporations to penetrate limited middle-class and elite markets, it has negated these gains by visiting greater impoverishment and greater inequality on the mass market. The result is a new generation of employees who have come to resent the success of the companies they work for. Reading Klein is like serving alongside a skilled commander who relentlessly probes the enemy's many defenses to locate the principal point of vulnerability. Introduction I want you to trust me for a second. Packed with enlightening statistics and extraordinary anecdotal evidence, No Logo is fluent, undogmatically alive to the contradictions and omissions, and positively seethes with intelligent anger. But once you get to the technology-intensive sector, manufacturing matters. Bursting the bubble? And it places the burden of proof on the presumed violator of process patents—a noteworthy reversal of the innocent-until-proven-guilty principle. Workers have no legal contract and the dorms are dirty and 10 per room. Anti-globalization activists are correct in arguing that delegitimizing them will translate into tremendous uncertainty for all TNC's operating in the South. TRIPs enables the technological leader, in this case the United States, to greatly influence, if not determine, the pace of technological and industrial development in rival industrialized countries, the newly industrialized countries, and the developing world. But what the admen saw as innovative marketing, Klein sees as a parasitic relationship. At every opportunity, Klein reminds us that in today's capitalism, manufacturing has yielded the place of honor to marketing. As this happened, the brands' obsession with the youth market drove them to further associate themselves with whatever the youth considered "cool". Additional "brandizing" has been accomplished by the advent of "brand-name" stores, such as Nike Town of Disney, all meant to give a brand experience to the children and adults who patronize them.

Sometimes, too, Klein seems mesmerized by the very corporate behemoths she is describing, lingering a little unnecessarily on the details of their dominance. Packed with enlightening statistics and extraordinary anecdotal evidence, No Logo is fluent, undogmatically alive to the contradictions and omissions, and positively seethes with intelligent anger.

The culture of capitalism Naomi Klein paints an unparalleled portrait of the culture of capitalism in the age of globalization.

no logo brands globalization resistance summary

What gives these campaigns their power is the vulnerability of the brand. Shedding its factories in the North, Nike transferred its production to sub-contractors, who proceeded to do the dirty work of squeezing wages, institutionalizing forced overtime, and preventing union organizing.

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No Ads. One has to wonder if No Logo itself qualifies here, if it isn't more useful to marketing and advertising executives than to activists — but Klein would be the first to admit that she is brandishing a double-edged weapon. When confronted with accusations of exploiting labor, Nike, Adidas, and Reebok would wash their hands of responsibility, saying that these are matters to be resolved between the subcontractor and the workers. What Nike and the other megabrands did to workers in the South, they also did to the young workers selling their products in the North: they eliminated permanent employment, did away with benefits, and paid them minimum wage. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters. This is deconstructive writing at its best, the product of a first-rate, restless mind that is not satisfied with drawing a solitary insight or two from her material. According to a UN survey, there are now 48 countries classified as least-developed countries based on the proportion of the population living in great poverty—three more than a decade ago. Decisions based on the humanities can have negative effects on the population. Celebrities are refusing to hawk product and appear at events sponsored by certain brandized companies. But manufacturing matters! Klein argues that there has been a shift in the usage of branding and gives examples of this shift to "anti-brand" branding. When dealing with intellectual property — the legal basis for much of what she discusses — she never really distinguishes trademarks and patents and copyright , with no exploration of the differences in the capital of say Nike, Monsanto, and Microsoft. Anti-globalization activists are correct in arguing that delegitimizing them will translate into tremendous uncertainty for all TNC's operating in the South. Shedding its factories in the North, Nike transferred its production to sub-contractors, who proceeded to do the dirty work of squeezing wages, institutionalizing forced overtime, and preventing union organizing.

This means cutting the very consumer demand that is needed to stimulate production. Yet these institutions are the enforcers of the global rules that benefit the transnational corporations TNC's.

Then Nike went on to become a force in professional sports. A corporation that has invested billions in its logo can afford to take substantial steps to protect its image and will capitulate when campaigns threaten their image and the demands are feasible.

No logo naomi klein review

Shedding its factories in the North, Nike transferred its production to sub-contractors, who proceeded to do the dirty work of squeezing wages, institutionalizing forced overtime, and preventing union organizing. This goal was accomplished by moving factories to third-world nations, where labor laws and minimum wages, not to mention benefits packages, were non-existent. And once Nike was in the game with its athletes, it could have fanatical sports fans instead of customers. Klein concludes by contrasting consumerism and citizenship, opting for the latter. Klein argues that this is part of a trend toward targeting younger and younger consumers. TRIPs enables the technological leader, in this case the United States, to greatly influence, if not determine, the pace of technological and industrial development in rival industrialized countries, the newly industrialized countries, and the developing world. Fleeing the factory The shift from product marketing to brand marketing has relegated manufacturing to a subordinate role in contemporary capitalism. Graphic Designers can work in just about any field or place of business due to the high demand for promotional items. Workers have no legal contract and the dorms are dirty and 10 per room. They dream instead about their brands' deep inner meanings—the way they capture the spirit of individuality, athleticism, wilderness or community. As in earlier eras of capitalism, the edge in production today is provided by superior capital resources, monopoly over high technology, and control over markets.

But once you get to the technology-intensive sector, manufacturing matters.

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No Logo: Taking Aim at the Brand Bullies Summary & Study Guide