Marketing strategies of virgin group swot
Finding and utilising new sources of competitive advantage Threats 1. The Virgin airline can still make headlines as it competes with other established airlines and creates impact in its lower pricing.
If one of the companies will fail, the entire brand might be weakened, which has already occurred in the past.
This is done to encourage technological advancements that will promote sustainability and welfare of mankind. The Virgin Brides closed after one year, even though Branson shaved and wore a wedding dress for its promotion.
The main advantage for this group is that they are experienced in two different kinds of distribution - in stationary trade and in mail ordering. Weaknesses The irony is that Virgin's strong brand name is also its weakness.
Their thrust to take into consideration sustainability in their business decisions is truly noble and remarkable.
Virgin atlantic swot analysis
Competition In the early s, Virgin Atlantic have a battle with British Airways, which viewed Virgin as an emerging competitor. It has high budget or investment which can pay for quality labor, services or products. The result of the SWOT analysis and the defensive strategy suggest that the following action plan for the company should concentrate more on removing recognized weaknesses than seizing opportunities that present themselves. For Branson, even the sky is not the limit. After reading the entire book full of go-getting stories and bold business decisions, I was no longer surprised. Future Richard Branson used to say that if somebody gives you an amazing opportunity but you are not sure you can do it, say yes — then learn how to do it later. Virgin's environmental and organizational strategies maybe branded as 'maverick' a bit radical even weird at times but are effective. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Financial problems due to overly risk-taking approach to new businesses 4. Charismatic leadership by Sir Richard Branson 2. Virgin merely follows others but never blaze the trails so to speak.
based on 21 review