Your plan should at least include: An executive summaryThis is an overview of the business you want to start.
Products and Services In this section, you will be unpacking your product and services offering, especially your key product differentiation from your competitors. Where will my business be located? Economic, social and personal circumstances change and your business plan may need adapting to ensure that it is still in line with your strengths.
But where do you start when writing a business plan? Attracting investors, shareholders and business networking What should a Business Plan include?
Who will be your customer? Example of Products and Services Snug Sneakers will provide a line of custom sneakers for both men and women. The locally sourced raw materials, which include cotton, rubber and leather, will be supplied from a sustainable cotton mill and tannery in the Limpopo Province.
OperationsIncluding such things as manpower, premises, IT infrastructure, future expansion. The primary means of marketing will mainly be focused on digital marketing, through evidence-based approaches, including search engine optimisation, Google Ads, Facebook Advertising as well as utilising social media channels that have proven very popular for the company, including Instagram, Pinterest and Facebook.
The company currently operates out of rented commercial property in Blackheath, Cape Town.